Searching on Google or searching on Facebook in the week following a new diagnosis is now a predictable behavior for any person owning an internet-connected device (desktop, laptop, tablet or phone).
Americans check social media 17 times a day -- that's nearly once every hour. They check their messages on Facebook, read news on Twitter, share photos on Instagram. Social networks let you advertise your medical research opportunities to a potential audience of millions. Here's how to promote clinical trials on social media in a compliant and effective way.
At Seeker Health, we aren't alone in our belief that social media is an effective recruitment tool for clinical trials. Recently, the Harvard Catalyst Regulatory Foundations, Ethics, & Law Program released a guidance document titled: The Use of Social Media in Recruitment to Research: A Guide for Investigators and IRB
At Seeker Health, we sought to understand what, if any, burden of illness was common and shared by most patients living with rare diseases.