The 2017 holiday season will bring eggnog, presents and lots of social media ads as Facebook, Instagram, and Snapchat promote key retail events like Black Friday and Cyber Monday. Here at Seeker Health, we use social networks for a different purpose: to educate potential participants about clinical trials. But if you’re a company that sponsors or runs clinical trials, you need to know if advertising during the holidays makes sense, and if so, what are the most effective ways. Here are some marketing pros and cons to consider.
Seeker Health worked with a large, global pharmaceutical company enrolling a Phase 3 clinical trial in breast cancer with a genetic modifier to harness the power of social media and technology to accelerate enrollment. We created an engaging social media campaign to accelerate genetic testing, participant identification and clinical trial enrollment. Below, we share our insights on the challenge, our approach and the results of our work.
Seeker Health, a digital health company focused on innovating the way biopharmaceutical companies enroll clinical trials for serious diseases, sat down with Patient Power, an online community for patients with cancer, to understand what might motivate a patient to participate in a clinical trial for cancer. We spoke to Andrew Schorr, the founder of Patient Power (patientpower.info) and a patient himself who has participated in two clinical trials.
Social media usage shows no signs of slowing down. Facebook, Instagram and Twitter boast a collective three billion monthly active users worldwide. Then, there are other social networks, like Pinterest and Snapchat, which have growing user bases. Each platform offers advertising options, which when used in a compliant way, can boost patient enrollment for clinical trials.But which platform is the most effective?
You can help boost patient enrollment by advertising medical research to a large number of people. Currently, around 11 percent of clinical trials in North America include social media communications. Expect this number to skyrocket over the next few years.
Americans check social media 17 times a day -- that's nearly once every hour. They check their messages on Facebook, read news on Twitter, share photos on Instagram. Social networks let you advertise your medical research opportunities to a potential audience of millions. Here's how to promote clinical trials on social media in a compliant and effective way.
At Seeker Health, we aren't alone in our belief that social media is an effective recruitment tool for clinical trials. Recently, the Harvard Catalyst Regulatory Foundations, Ethics, & Law Program released a guidance document titled: The Use of Social Media in Recruitment to Research: A Guide for Investigators and IRB