Holiday Season: Pros and Cons of Social Media Advertising for Clinical Trial Recruitment

Holiday Season: Pros and Cons of Social Media Advertising for Clinical Trial Recruitment

The 2017 holiday season will bring eggnog, presents and lots of social media ads as Facebook, Instagram, and Snapchat promote key retail events like Black Friday and Cyber Monday. Here at Seeker Health, we use social networks for a different purpose: to educate potential participants about clinical trials. But if you’re a company that sponsors or runs clinical trials, you need to know if advertising during the holidays makes sense, and if so, what are the most effective ways. Here are some marketing pros and cons to consider.

Breast Cancer Awareness Month: A Case Study in Accelerating Clinical Trial Enrollment

Breast Cancer Awareness Month: A Case Study in Accelerating Clinical Trial Enrollment

Seeker Health worked with a large, global pharmaceutical company enrolling a Phase 3 clinical trial in breast cancer with a genetic modifier to harness the power of social media and technology to accelerate enrollment. We created an engaging social media campaign to accelerate genetic testing, participant identification and clinical trial enrollment. Below, we share our insights on the challenge, our approach and the results of our work.

The Benefits of Participating in a Clinical Trial: Seeker Health® In Conversation with Patient Power®

The Benefits of Participating in a Clinical Trial: Seeker Health® In Conversation with Patient Power®

Seeker Health, a digital health company focused on innovating the way biopharmaceutical companies enroll clinical trials for serious diseases, sat down with Patient Power, an online community for patients with cancer, to understand what might motivate a patient to participate in a clinical trial for cancer. We spoke to Andrew Schorr, the founder of Patient Power (patientpower.info) and a patient himself who has participated in two clinical trials.

Top Four Social Media Platforms That Can Revolutionize Your Clinical Trial Enrollment

Top Four Social Media Platforms That Can Revolutionize Your Clinical Trial Enrollment

Social media usage shows no signs of slowing down. Facebook, Instagram and Twitter boast a collective three billion monthly active users worldwide. Then, there are other social networks, like Pinterest and Snapchat, which have growing user bases. Each platform offers advertising options, which when used in a compliant way, can boost patient enrollment for clinical trials.But which platform is the most effective?