Clinical Trial Recruitment for Prostate Cancer
A large, global pharmaceutical company enrolling a Phase 3 clinical trial in non-metastatic prostate cancer engaged Seeker Health to create an engaging social media campaign to accelerate participant identification and clinical trial enrollment.
Educate men with prostate cancer about the availability of this clinical trial and the opportunity to pre-screen for participation
Accelerate clinical trial enrollment
Seeker Health developed a compliant Facebook campaign, focused on a subset of the Facebook user population which had previously taken actions that denoted an interest in prostate cancer.
To optimize the campaign outcomes, A/B testing of images, text and targeting were implemented.
Seeker Health deployed its tool for complete comment suppression on Facebook Newsfeed Ads to mitigate risk of user-generated misinformation.
Four-month pilot program engaged:
4,100 men via Facebook advertising to learn about this clinical trial
952 men who began the online prescreen and qualified for follow up by clinical trial sites
318 men who qualified and were contacted by clinical trial sites for screening and randomization.
Given positive results of pilot, the sponsor extended this program to support the clinical trial until completion