CASE STUDY

Clinical Trial Recruitment for Prostate Cancer

A large, global pharmaceutical company enrolling a Phase 3 clinical trial in non-metastatic prostate cancer engaged Seeker Health to create an engaging social media campaign to accelerate participant identification and clinical trial enrollment. 

 
 

the challenge

Our challenge: 

  1. Educate men with prostate cancer about the availability of this clinical trial and the opportunity to pre-screen for participation

  2. Accelerate clinical trial enrollment


The approach

Seeker Health developed a compliant Facebook campaign, focused on a subset of the Facebook user population which had previously taken actions that denoted an interest in prostate cancer. 

To optimize the campaign outcomes, A/B testing of images, text and targeting were implemented.

Seeker Health deployed its tool for complete comment suppression on Facebook Newsfeed Ads to mitigate risk of user-generated misinformation. 


The results

Four-month pilot program engaged:

  • 4,100 men via Facebook advertising to learn about this clinical trial

  • 952 men who began the online prescreen and qualified for follow up by clinical trial sites

  • 318 men who qualified and were contacted by clinical trial sites for screening and randomization.

  • Given positive results of pilot, the sponsor extended this program  to support the clinical trial until completion

 
 

 

We would love to help your company get outstanding results in clinical trial enrollment. Learn more about our process here, or contact us today.